Growth that respects the inbox.
I build scalable email marketing and lifecycle systems that connect data, content and customer experience so brands can grow without burning out their audience or their domain.
About Bryan Persad
I have spent more than 17 years inside the trenches of email marketing and digital growth, working with e-commerce, subscription and education brands across multiple ESPs and stacks.
My work sits at the intersection of strategy and infrastructure: domain and sending setup, segmentation and lifecycle flows, analytics and attribution. I care about clean data, clear messaging and deliverability that holds up under real volume.
Today I help leadership and growth teams see the full picture. Not just opens and clicks, but how email, SMS and lifecycle programs tie into revenue, retention, LTV and long term brand equity.
Email, lifecycle and deliverability work
I partner with brands as a hybrid strategist and operator, mapping lifecycle journeys, fixing infrastructure and building execution systems your team can actually run.
That usually means diagnosing what is really happening with your domain, audience and analytics, then designing a simple roadmap that respects constraints and still moves key metrics.
Common focus areas include:
- Lifecycle architecture, welcome and post-purchase flows
- Deliverability, domain and reputation repair
- ESP migrations and multi-brand setups
- GA4 and attribution frameworks for email and SMS
- Testing roadmaps tied to revenue, LTV and retention
Brands and categories I support
I spend most of my time helping modern DTC, wellness, lifestyle and education brands build durable growth, through a mix of advisory work and hands on email and lifecycle consulting.
Supporting high volume direct to consumer brands with lifecycle strategy, promotion cadence and inbox safe execution across email and SMS.
Helping teams untangle legacy setups, clean up domains and design frameworks that are simple enough to maintain but strong enough to scale.
Writing and teaching
I write practical playbooks for marketers and operators who want real world systems, not theory, with a focus on email strategy, deliverability and honest views of what it actually takes to grow.
A grounded look at building email programs that respect both the inbox and the business. Frameworks and examples you can put to work without hype.
Coming Soon
I have shared my powerful personal journey from burnout to breakthrough - offering you a blueprint to challenge the script society handed you and create a life of purpose, ownership, and bold action.
Start Your TransformationPaying experience forward
A core part of my work is sharing what I have learned with people who are just getting started, through teaching, writing and supporting projects that create access to skills and opportunity.
Over time, I am focused on supporting initiatives around education, mentorship and entrepreneurship, especially for people building from non traditional backgrounds.
Contact Bryan
If you lead or support a brand and need help with lifecycle, deliverability or email driven growth, the best way to reach me is by email. Share a little context and I will respond with next steps or a direct “not a fit” if I cannot help.