Growth that compounds.

I help brands scale revenue through lifecycle strategy, CRM, and elite email deliverability. Founder of Build Better Growth and Build Better Emails.

Trusted by DTC, marketplaces & membership brands
Deliverability Lifecycle CRM Attribution
Photo of Bryan Persad

About Bryan

17+ years building growth systems that connect data, content, and customer experience.

My foundation is email, but my work spans across the entire digital marketing ecosystem.

I’ve led lifecycle and deliverability programs for e-commerce, subscription, and education brands, designing campaigns that drive revenue while protecting reputation. My approach blends technical depth with creative strategy...from building infrastructure like SPF, DKIM, and DMARC to developing segmentation, content frameworks, and analytics that turn engagement into measurable growth.

I believe in growth that respects the inbox and the brand. Whether it’s optimizing GA4 attribution, improving conversion through better automation, or refining lifecycle messaging, my focus is always the same...build systems that scale, perform, and last.

100M+emails guided
10–50%CTR lifts (typical wins)
99–100%Inbox placement on healthy programs

The Build Better Family

Two specialist agencies to meet you where you are.

Ways to work together

Pick the engagement that fits your stage.

Diagnostic

Audit your marketing systems in 30 days — from deliverability and flows to attribution and audience structure.

  • Inbox, domain, and reputation review
  • Channel and data tracking map
  • Prioritized 90‑day plan

(Ideal for brands needing clarity before scaling — used by both Build Better Growth and Build Better Emails clients.)

Guided Build

We co-create campaigns, flows, and dashboards with your team — blending hands-on strategy with training and process design.

  • Weekly working sessions
  • Templates & SOPs included
  • QA and launch support

(Perfect for in-house teams that want to learn while building — a joint Build Better Growth + Build Better Emails engagement.)

Done‑For‑You

Full setup and management across email, paid, and analytics — strategy through execution.

  • Monthly testing roadmap and optimization
  • Inbox‑safe sending guardrails
  • Lifecycle segmentation, revenue, and LTV tracking

(Best for brands that want results managed start-to-finish — typically run under Build Better Emails, powered by Build Better Growth infrastructure.)

Books by Bryan

Practical playbooks you can use today. Available in print and Kindle.

What clients say

Real outcomes from real teams.

“Inbox placement jumped back to 99% and revenue followed. Bryan’s frameworks just work.”

— Marketing Director, DTC Wellness

“We migrated ESPs, fixed DMARC, and rebuilt flows in 6 weeks. Clean, fast, measurable.”

— COO, Subscription Education

Let’s talk

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